Wiser dimmer flashing LED Issue

[Martinez838]

Having issues with the wiser connected dimmer 

41EPBDWCLMZ

TV2522 / PDL354PBDMBTZ

I have tried 3 separate dimmers to which all are having the same issue

Issue:

The white LED flashes 5 times, pause for a second than repeats endlessly 

I can still triple press to pair, I can still factory reset and change between zigbee and Bluetooth.

But the flashing 5x white light sequence continues during all those processes.

Pairing to my hub to see the product in the phone results in it spamming on/off endlessly 

I have installed many before to which this is now my 2nd occurrence of this issue. But having 3 in a row today is making me believe I've messed up somewhere. 

Product is getting 240v, terminated just to A (active) and N (Neutral). Leaving the load and control empty